projects about news careers

Volez, Voguez, Voyagez

Louis Vuitton / Random Studio

In collaboration with Random Studio we developed a game that uses the human body to fly a vintage plane on a large LED wall.

The project was commissioned by Louis Vuitton to engage with audiences as they enter the Louis Vuitton Voyage exposition in Seoul, South Korea.

When standing in front of the screen the user takes control of the plane and is able to fly it around well known landmarks by just moving his or her body. This seamless, simple but playful interaction surprised many visitors that were on their way to see the exposition.

The installation ran for over 2 months and uses heat sensors to detect the human body and movement. The game uses this positional data to fly the plane on the screen in front of the user.

We used Unreal Engine 4 to build the application from the ground up and took care of everything game related, including: the models, plane, animation, rigs, game logic, clouds, cycling weather conditions, shaders, rendering, OSC interpretation, look and feel.

The game system turned out to be very flexible and has also been used to generate all the promotional content in a very short amount of time.

The end result is a beautiful looking game that runs at 60fps on a 4K screen without any latency. But most important of all: the installation surprised and entertained many of the visitors on their way to see the exposition.

Naivi would like to thank Nina van Geleuken and Sietske Wielsma for their help, thank you!